It’s been more than two decades that I’ve been in the Export of Services business, building web-tech-based growth marketing solutions. Along the way I’ve also helped many merchant exporters grow — through strategic consultation, positioning, branding and rebranding, building different kinds of digital magnets, B2B lead generation, and marketing automation for both inbound and outbound leads.
But I just kept working — and never shared any of it, until now. Watching how fast the importance of digitization is changing for every business, especially in this new AI era where content is increasingly manufactured by machines, I think this is the right time to start sharing: two decades of building pieces of web-tech and tech-driven growth marketing frameworks, the ideas that turned into action, the MVPs that proved them, and how we scaled the proven ones into real business growth.
Hello World. This is Kapil Gonge, sharing my experiences and results here on ImpEx Genie — a vertical of my company, Groww Genie Labs.
I promise to be consistent. It’s a tough promise — but I’m confident I’ll keep it. 🙂